About the Role As a Content Strategist at Zeplin, you will have the opportunity to experiment with creating new types of content for a tech-savvy, creative audience and work closely with the Director of Content Marketing in shaping Zeplinâs overall content marketing strategy and editorial calendar. You will play a direct role in growing Zeplinâs presence as a subject matter expert in the emerging field of DesignOps.
* Drive growth and engagement with users by creating compelling content through website, blog, white papers, emails and more * Work cross functionally with Product Marketing, Growth, Community, and Design on content ideation & planning * Manage blog calendar & content performance metrics * Provide ad-hoc copyediting services, ensuring copy is on-message, informative, engaging, audience appropriate and strategically delivered * Be the steward of Zeplin's external voice and tone * Work closely with Zepliners to thoroughly understand and communicate our core value proposition
* Ability to rapidly produce concise, crisp, and friendly copy * Proven experience in B2B SaaS products and creating multi-channel content to engage audiences, raise awareness, and generate demand * Ability to juggle multiple workstreams, repurpose content for different channels, and meet deadlines * Passion for digesting complex and/or technical concepts and making them understandable, relatable, and fascinating * Experience using design thinking and key performance indicators * Comfortable explaining your work and excited to participate in constructive critiques. You always manage to find the better way to turn a phrase. * Advanced understanding of SEO and content optimization * Proactive, clear, and thoughtful in your communication with team members and stakeholders * Your writing doesnât feel like marketing collateral
* Experience in designing data and complex concepts into concise visualizations * Proficiency in design tools (Sketch, Figma, Photoshop, Illustrator, or similar) * Proficiency in CMS (Sanity) and marketing automation (Hubspot) tools
Location Note: We are open to fully remote employees who live in our approved states: California, New York, New Jersey, Illinois, and Texas.