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Job title:
Content Developer
Posted by:
External job from remoteok.io
Published:
12-Feb-2022 18:45 GMT
Company:
Zeplin
Description:
About the Role
As a Content Strategist at Zeplin, you will have the opportunity to experiment with creating new types of content for a tech-savvy, creative audience and work closely with the Director of Content Marketing in shaping Zeplin’s overall content marketing strategy and editorial calendar. You will play a direct role in growing Zeplin’s presence as a subject matter expert in the emerging field of DesignOps.

Responsibilities
    * Drive growth and engagement with users by creating compelling content through website, blog, white papers, emails and more
    * Work cross functionally with Product Marketing, Growth, Community, and Design on content ideation & planning
    * Manage blog calendar & content performance metrics
    * Provide ad-hoc copyediting services, ensuring copy is on-message, informative, engaging, audience appropriate and strategically delivered
    * Be the steward of Zeplin's external voice and tone
    * Work closely with Zepliners to thoroughly understand and communicate our core value proposition

    Requirements
      * Ability to rapidly produce concise, crisp, and friendly copy
      * Proven experience in B2B SaaS products and creating multi-channel content to engage audiences, raise awareness, and generate demand
      * Ability to juggle multiple workstreams, repurpose content for different channels, and meet deadlines
      * Passion for digesting complex and/or technical concepts and making them understandable, relatable, and fascinating
      * Experience using design thinking and key performance indicators
      * Comfortable explaining your work and excited to participate in constructive critiques. You always manage to find the better way to turn a phrase.
      * Advanced understanding of SEO and content optimization
      * Proactive, clear, and thoughtful in your communication with team members and stakeholders
      * Your writing doesn’t feel like marketing collateral

      Preferred
        * Experience in designing data and complex concepts into concise visualizations
        * Proficiency in design tools (Sketch, Figma, Photoshop, Illustrator, or similar)
        * Proficiency in CMS (Sanity) and marketing automation (Hubspot) tools

        Location Note: We are open to fully remote employees who live in our approved states: California, New York, New Jersey, Illinois, and Texas.
Job ID:
110570
Required skills:
Cms, SEO
Salary:
Region:
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